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At Wunderman, we use data to create big ideas and clever strategies for our clients-- it’s what sets us apart from other agencies. Our Digital Media Buyers are responsible for the strategic development, execution, optimization and growth of Digital Direct Response campaigns through a variety of advertising channels such as Paid Search, Paid Social, and Display. Each buyer supports 3-5 clients and is responsible for all aspects of paid digital media campaign development. To do this effectively, Digital Media Buyers must keep a strong and current pulse on media trends and tactics to create short and long-term strategies that optimize client’s paid media spend and results.
We are looking for talented and exceptional Senior Reporting Analyst to deliver value to our clients by leveraging the multitude of data available across our clients’ businesses.
Qualified candidates will focus on reporting and analysis through the sales funnel, with a secondary emphasis on advanced analysis of survey results. You will work with lead generation and conversion data across various marketing channels, as well as survey and qualitative data, sourced both from our client and from other partners, so you will need to show a keen willingness to learn about new data and systems.
All reporting will be done using Business Objects 4.x and all data analysis will be done using SQL, and the suitable candidate will have knowledge of various tools within Business Objects Enterprise Suite to build reports and set up best practices within that reporting environment. We are looking for an individual with pro-active communication, a positive attitude and a willingness to learn about our clients’ businesses. By effectively applying customer analysis and insight processes across the various data sources available to them, our target candidate sees this as an opportunity to hone their existing skills while gaining consultative experience by analyzing large transactional data sets and creating concise and actionable insights.
The goal of every Wunderman campaign is to inspire people to take action. We’re different from other agencies because key to everything we do is proving that our strategies make a difference. We’re more than a good idea machine — we want to show clients that great strategies backed by data and executed correctly across channels have bottom-line impacts.
We do this by starting every project, every idea, and every brainstorm with Collision – an intentional collaboration across teams to inform creative strategies that speak to users. From there we execute, test and optimize.
To help us succeed, Wunderman Memphis is seeking Digital Business Analysts to join our growing team. Wunderman BAs turn our clever strategies into executable plans by working with project leads to define and document the important details that the team needs to take action.