• Digital Channel Manager

    Requisition ID
    # of Openings
    Job Locations
    US-MO-St. Louis
    Strategy and Planning
    Employment Duration
    Regular Full-Time
  • Overview

    The Digital Channel Manager is responsible for the development of performance based solutions for paid, owned and earned media strategies for Wunderman Health clients. The Digital Channel Manager analyzes past and current performance and drives strategies that combine the art and science of media channels to ensure optimal performance. This individual must be analytical, and prepared to flex and adapt strategies based on budgets, goals and media performance.


    • Develops campaign paid, owned and earned media plans and builds upon current client strategies within the digital media arena to meet/exceed objectives
    • Support strategy and requirements development for landing page exerpiences
    • Develops strong internal trusting relationships
    • Provides recommendations for the data strategy
    • Manages internal expectations
    • Ensures CMS compliance
    • Management of Channel Set-Up
      • Determines and requests TFN and URL tracking codes
      • Reviews Proofs
    • Provides campaign performance reporting and analysis to clients


    • Understanding of the digital channel and its impact on driving results
      • Paid Media (Search, Social, Display)
      • Oganic Media
      • User Experience
      • Analytics
    • Excellent communication skills
    • Strong relationship management, organizational and project management skills
    • Ability to work effectively with a variety of internal teams and business groups
    • Bachelors degree required in marketing, healthcare or related field
    • Approximately 5+ years of related industry experience, preferably Omni channel healthcare marketing
    • Demonstrated track record of client relationship development and service
    • Proven experience working cross-functionally within an organization
    • Strong interpersonal communication skills
    • Healthcare marketing experience a plus

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.
    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015
    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.


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