• Digital Reporting Analyst

    Requisition ID
    2018-5828
    # of Openings
    1
    Job Locations
    US-TN-Memphis
    Category
    Data and Analytics
    Employment Duration
    Regular Full-Time
  • Overview

    At Wunderman, we are creatively driven and data inspired— it’s what sets us apart from other agencies. We are seeking Digital Analysts to join our growing team.  Analysts will work with clients, strategists, and other digital teams to understand business goals and develop KPIs that help optimize and drive performance. They are responsible for data consolidation, client report development, and analysis of Digital Direct Response campaigns that are executed through a variety of advertising channels such as Paid Search, Display, and Paid Social.

    Responsibilities

    • Support Digital Media Buyers with reporting and analytics to inform digital media campaign optimizations
    • Support Content/SEO team with traffic data to quantify lift of site optimizations and identify new opportunities based on analysis of trends and site usage
    • Support client calls with reporting and insights
    • Manage and consolidate digital media campaign data from various campaign platforms
    • Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting
    • Monitor day-to-day campaign performance and maintain in-depth understanding of client’s overall business and marketing objectives; constantly analyzing campaign performance for optimization opportunities
    • Identify and access all data, client or 3rd party, to gain the best knowledge to make decisions
    • Analyze large data sets to uncover trends and areas for campaign optimization
    • Prepare written analysis and present findings to internal teams and clients
    • Keep current on trends in digital and traditional media
    • Maintain expertise in reporting and tracking capabilities of digital media platforms
    • Manage and resolve key data issues involving quality and consistency of data for analytical purposes

    Qualifications

    • 2 year minimum professional analytics experience
    • Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo, and other BI tools
    • Strong knowledge for analytics techniques with a genuine curiosity for uncovering shifts in performance
    • Must be technically savvy, detail-oriented, have strong communication and presentation skills, and work well within a collaborative team environment
    • Preferred: Bachelor's Degree or above
    • Preferred: Technical digital analytics implementation and analytics tagging experience
    • Preferred: Experience in digital marketing, including knowledge of digital advertising platforms (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, Coremetrics, etc.) and other digital advertising tools

    About Us

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.

     

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