• Marketing Communications Specialist (on site at client)

    Requisition ID
    2018-5750
    # of Openings
    1
    Job Locations
    CA-Toronto
    Category
    Marketing
    Employment Duration
    Regular Full-Time
  • Overview

    The Marketing Communications Specialist (aka MarCom MSD (marketing service desk)) is a vendor role within the Canadian Marketing Service Desk.  This role is primarily responsible for overall campaign management and service coordination/delivery between subsidiary marketers and the Sales & Marketing Service Center (SMSC). The Marketing Communications Specialist is also a point of contact for recommendations and consultation regarding SMSC services. They may also coordinate services with other local agencies and teams, such as social media or creative teams.

    This opportunity is physically located within the Microsoft Canadian headquarters in Mississauga, Ontario.

     

    What is this role, and how does it positively impact the business?

    This role supports and enables local “last mile” marketing execution through centralised marketing services and provides assistance in the development of marketing tools, engines and campaigns. They help provide end-to-end planning, execution and analysis services, with tangible positive results for key performance indicators. They also help ensure that campaigns are running seamlessly across different systems and tools, so they provide a great experience for our customers and partners.

    The MarCom MSD must deliver across the following six competency areas:

    1. Enable Integrated and Consistent Marketing Execution
    2. Provide Project Management and Extensible Service Coverage
    3. Support a Cross-Engine Approach (Events, Digital, Data, Email and Tele)
    4. Provide Knowledge of Marketing Tools and Services
    5. Be a Consultant and a Trusted Advisor

    Responsibilities

    • Help create the marketing execution plan for campaign execution, including required services, schedule, etc., translating campaign objectives into requests
    • Identify similar campaign briefs and campaign activities to avoid duplication of efforts
    • Develop subject-matter expertise across campaign execution ecosystem.
      • Demonstrate an understanding of campaign tactic setup, tracking and measurement for ROMI (Return on Marketing Investment) and lead management activities.
      • Understand the local use of marketing tools, marketing services, processes, and data
      • Help to educate the subsidiary marketing community on how to optimize the use of these solutions to meet local and corporate driven marketing objectives
      • Learn and adhere to the Microsoft brand guidelines and privacy requirements across all marketing communications
    • Serve as a point of contact between Subsidiary marketers and marketing execution teams, including the SMSC:
      • Provide consultation and education about SMSC services and the capabilities they use
      • Support existing governance defined by the Area/Subsidiary about service usage and approval
      • Understand and work within available SMSC capacity for service delivery
      • Resolve and manage escalation issues when they arise
      • Work with the GMO Area Service Manager and/or SMSC Operations Manager(s) for service planning, volume forecasting, and escalation of high risk issues
      • Meet regularly with other MSD counterparts and other key stakeholders as needed
      • Participate in relevant community calls and Canadian connection calls
    • Provide holistic project coordination for all campaign service delivery, including SMSC services, agency deliverables, social, tele, etc.:
      • Define and request required services
      • Create campaign execution schedule based on objectives and in-market deadlines
      • Brief the execution teams
      • Submit complete and accurate service order requests to the SMSC
      • Ensure correct tracking codes/tags/redirects are created and applied for end-to-end performance measurement
      • Validate and prioritize of service order delivery
      • Ensure SLAs are met and marketer expectations for campaign delivery are set appropriately
      • Validate that execution strategies meet planned business objectives
      • Make sure all marketing communications are privacy-compliant
    • Ensure ROMI (return on marketing investment) and campaign measurement requirements are orchestrated effectively across broad campaigns:
      • Obtain campaign measurement requirements from marketers
      • Communicate campaign measurement requirements to campaign setup and measurement resources or coordinate with the Digital MSD
      • Validate accurate setup and tagging of campaign assets
    • Drive on-going improvements in efficiency of campaign execution/set up and tracking through global tools
      • Help to land recommendations provided by the digital and/or analytics teams
      • Ensure local campaign governance meeting/debrief is done to collect and document learnings and improvements for the future
      • Share case studies with the community to improve results, foster collaboration and avoid issues

    Qualifications

    • Proven skills in written and verbal communications
    • Fluent in English (fluency in French considered an asset, but not required)
    • Familiarity with project management strategies and tools
    • Basic business, systems, and process analysis
    • Demonstrated understanding of marketing communications vehicles, tools and execution, both online and offline
    • Ability to articulate and evangelize services with stakeholders
    • Relationship management, collaboration and conflict resolution skills
    • Knowledge of Microsoft brand and products

     

    Required Experience:

    • University degree in Marketing, Business, or related field of study
    • At least 1 years ‘ of solid marketing communications (agency or client side), business operations or business consulting experience

     

    Desired Characteristics:

    • Self-starter – Have a proactive attitude and a desire to find creative solutions.
    • Team player – Focus on winning as a team rather than individually. Be cooperative and collaborative.
    • Open-minded – Be able to work effectively across different teams and personalities. Be flexible and adaptable.
    • Detail-oriented – Treat the work as your own and be able to analyze.
    • Cool-headed – Be patient and even tempered.
    • Drive for results – Be tough and persistent, and know when to research vs. when to make a quick decision.
    • Client service oriented – Be positive and optimistic.

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