• Media Database Analyst

    Requisition ID
    2018-5737
    # of Openings
    1
    Job Locations
    US-TN-Memphis
    Category
    Data and Analytics
    Employment Duration
    Regular Full-Time
  • Overview

    The Media Database Analyst will lead data strategy and analytics implementation to support digital performance media campaigns across all clients. A high aptitude toward working with data schema is required.

    Responsibilities

    • Develops and manages marketing data and analytical resources
    • Owns maintenance and continued development of cloud-based media reporting database and infrastructure
    • Leads web analytics tag implementation and testing during development of online media, marketing landing pages, websites, conversion funnels and mobile applications, including a working knowledge of JavaScript and tag manager methodologies.
    • An expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
    • Leverages agency network data assets (click-stream data, search data, consumer shopper data, consumer demographics and lifestyle data) to develop cutting-edge data solutions.

    Qualifications

    • Adobe analytics experience is strongly preferred
    • Google Big Query, Cloud SQL and Google Cloud Platform
    • Experience with tag management solutions (Tealium, Ensighten, Google Tag Manager)
    • Ability to lead and effectively manage technical discussions
    • Experience in digital marketing, including knowledge of digital advertising platforms (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, CoreMetrics, etc.) and other digital advertising tools
    • 5 years of digital analytics working experience

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