The Media Database Analyst will lead data strategy and analytics implementation to support digital performance media campaigns across all clients. A high aptitude toward working with data schema is required.
Develops and manages marketing data and analytical resources
Owns maintenance and continued development of cloud-based mediareporting database and infrastructure
An expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
Leverages agency network data assets (click-stream data, search data, consumer shopper data, consumer demographics and lifestyle data) to develop cutting-edge data solutions.
Adobe analytics experience is strongly preferred
Google Big Query, Cloud SQL and Google Cloud Platform
Experience with tag management solutions (Tealium, Ensighten, Google Tag Manager)
Ability to lead and effectively manage technical discussions
Experience in digital marketing, including knowledge of digital advertising platforms (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, CoreMetrics, etc.) and other digital advertising tools