• Analytics Tagging Specialist

    Requisition ID
    # of Openings
    Job Locations
    US-TN-Memphis | US-TX-Austin
    Data and Analytics
    Employment Duration
    Regular Full-Time
  • Overview

    The Analytics Tagging Specialist will lead analytics strategy and implementation to support digital performance media campaigns across all clients. A high aptitude toward working with tag management tools and analytics platforms is required.


    • Leads web analytics tag implementation and testing during development of online media, marketing landing pages, websites, conversion funnels and mobile applications, including a working knowledge of JavaScript and tag manager methodologies.
    • An expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
    • Leverages agency network data assets (click-stream data, search data, consumer shopper data, consumer demographics and lifestyle data) to develop cutting-edge data solutions.


    • Google Tag Manager, and Google Analytics experience
    • Experience in digital marketing, including knowledge of digital advertising platforms (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and digital analytics platforms (e.g. Adobe Analytics, CoreMetrics, etc.) and other digital advertising tools
    • Experience with other tag management solutions (Tealium, Ensighten)
    • Ability to lead and effectively manage technical discussions
    • Ability to adapt and maintain a positive and professional attitude under pressure and thrive in a fast-paced, deadline-oriented environment
    • Ability to balance support of multiple clients at one time
    • Organized, with the ability to follow through on issues and pay close attention to detail
    • 5 years of digital analytics working experience


    • Adobe analytics experience
    • Google Big Query, Cloud SQL and Google Cloud Platform


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