• Digital Analyst

    Requisition ID
    2018-5626
    # of Openings
    1
    Job Locations
    US-WA-Seattle
    Category
    Data and Analytics
    Employment Duration
    Regular Full-Time
  • Overview

    Wunderman and POSSIBLE are award winning global digital advertising agencies. Wunderman is creatively driven and data inspired. A full-service creative agency that believes people move brands—not the other way around. They put creativity and data on a collision course to spark amazing ideas that make businesses thrive and people feel.

     

    POSSIBLE, believe in great creative above all else. They believe an idea can come from anywhere, which is why they use data to inform award-wining ideas.

     

    Wunderman and POSSIBLE are joining forces in Seattle to best serve a large technology and ecommerce client based in Seattle and we are looking for a Digital Analyst to join this team.

    Responsibilities

    • Support Digital Media Buyers with reporting and analytics to inform digital media campaign optimizations
    • Support Content/SEO team with traffic data to quantify lift of site optimizations and identify new opportunities based on analysis of trends and site usage
    • Support client calls with reporting and insights
    • Manage and consolidate digital media campaign data from various campaign platforms
    • Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting
    • Monitor day-to-day campaign performance and maintain in-depth understanding of client’s overall business and marketing objectives; constantly analyzing campaign performance for optimization opportunities
    • Analyze large data sets to uncover trends and areas for campaign optimization
    • Produce analysis and reporting in client friendly formats
    • Keep current on trends in digital and traditional media
    • Maintain expertise in reporting and tracking capabilities of digital media platforms
    • Monitor campaign data to identify technical and other issues that impact data collection

    Qualifications

     

    • A Bachelor’s Degree
    • 2-5 years professional analytics experience
    • Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo, and other BI tools
    • Strong knowledge for analytics techniques with a genuine curiosity for uncovering shifts in performance
    • Must be technically savvy, detail-oriented, have strong communication and presentation skills, and work well within a collaborative team environment
    • Preferred: Technical digital analytics implementation and analytics tagging experience
    • Preferred: Experience in digital marketing, including knowledge of digital advertising platforms (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, Coremetrics, etc.) and other digital advertising tools

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