• Senior Digital Analyst

    Requisition ID
    2018-5590
    # of Openings
    1
    Job Locations
    US-TX-Dallas
    Category
    Data and Analytics
    Employment Duration
    Temporary Full-Time
  • Overview

    Will work on a daily basis managing digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes.

    Responsibilities

    • The successful candidate will work on a daily basis managing digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes.
    • They will need to be detail-oriented and have a strong technical and deep knowledge of digital technologies, and a high aptitude toward working with data visualization technologies and data schema.
    • They should be able to demonstrate the capacity to deliver meaningful customer insights and have experience preparing and producing analytics reports on a weekly, bi-weekly and monthly basis.
    • They will be an expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
    • The candidate will be able to lead digital solution implementations including data integrations, DMPs, testing, tag management, analytics and customer data platforms.
    • Candidate will be able to develop a data taxonomy for cross-platform use as well as guide data governance discussions and considerations.
    • Candidate will have a strong background in testing/QC during the development of online media, marketing landing pages, websites, conversion funnels and mobile applications. This includes having developer level knowledge of JavaScript and tag manager methodologies.
    • They will be able to provide tag implementation requirements to product managers and technical teams, ensuring best practices are followed. The communication produced will be digestible across teams of different technical capabilities.

    Qualifications

    • 3-5 years developing marketing performance measurement using digital analytics tools such as Adobe Analytics, IBM Digital Analytics and Google Analytics
    • Demonstrated ability with dashboard and scorecard design and development including KPI and reporting frame refinement
    • Ability to analyze and report interactive consumer metrics, translating information into actionable recommendations
    • 2+ years experience building enterprise tag management solutions (Tealium, Ensighten, etc.)
    • Developer level knowledge of JavaScript associated with digital platforms
    • Client relationship management skills or experience leading multi-discipline teams
    • BA/BS degree in marketing, statistics, mathematics, economics or other quantitative discipline. Master’s degree a plus
    • Self-starter requiring minimal supervision
    • Experience with site testing and personalization tools a plus and knowledge of HTML and CSS languages
    • Experience with Google Adwords or Google DFP a plus
    • Experience with advanced Excel or SQL a plus

     

    What people do well on our team?

     

    SMART – Well rounded, with emotional intelligence and clear SME areas

    ENGAGED – Small business owner mentality

    CURIOUS – Always learning and questioning what he/she can do more

    FUN – Good attitude under stress and pressure, pleasant to work with

    TEAM PLAYER – Recognizes others, helps when possible, and looks to contribute to a broader goal

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