• Director, Campaign Strategist

    Requisition ID
    2018-5583
    # of Openings
    1
    Job Locations
    US-MO-St. Louis
    Category
    Strategy and Planning
    Employment Duration
    Regular Full-Time
  • Overview

    The Director, Campaign Strategy is responsible for the oversight of successful development and management of omnichannel media strategies for Wunderman Health clients. This role requires an innovator and a progressive thinker who can connect direct response and digital channels to all other aspects of a client business and drive growth opportunities. The Director, Campaign Strategy answers key questions such as how brands are communicated and experienced through DR interactions, and how these interactions fit into broader customer experiences and drive growth. This role aids in the training and process development of the department workflows and procedures.

    Responsibilities

    • In-depth knowledge of client business objectives, strategies and competitive landscape
    • Oversee Campaign Strategists and Channel Managers in the development of campaign strategy and media plans and builds upon current client strategies to meet/exceed objectives
    • Ensures that learning objectives and KPIs are established
    • Reviews the data strategy
    • Ensures that the team is developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
    • Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
    • Responsible for ensuring Program and Creative briefs are developed
    • Provides sales support for new business presentations
    • Supports training and mentoring of Campaign Strategists and Channel Managers, including contributing to and organization of process materials

    Qualifications

    • Understanding of direct and digital channels and the connection between DR and Digital
    • Healthcare marketing experience a plus
    • Superior communication skills, both internal and client-facing
    • Strong relationship management, organizational and project management skills
    • Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Delivery Specialists
    • Bachelors degree required in marketing, healthcare or related field
    • Approximately 15+ years of related industry experience, preferably Omni channel healthcare marketing
    • Demonstrated track record of client relationship development and service
    • Proven experience working cross-functionally within an organization
    • Strong interpersonal communication skills

     

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.
    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015
    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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