• Group Creative Director

    Requisition ID
    2018-5580
    # of Openings
    1
    Job Locations
    US-NY-New York
    Category
    Creative
    Employment Duration
    Regular Full-Time
  • Overview

    As a key member of the senior creative management team, the Group Creative Director is responsible and accountable for managing the overall quality, vision, innovation and execution of all creative deliverables produced on their account(s). Leading integrated, multi-discipline teams, the GCD ensures that the work is aligned with the client’s marketing strategy, reflects the brand’s equities and meets the objectives as defined in the creative briefs. The GCD is ultimately accountable for managing the creative development and execution processes that ensure each project meets timelines and budgets.

     

    The GCD works closely with the CCO and ECD to provide leadership and guidance to the creative department. In this capacity, the GCD takes a primary role in building, mentoring and managing integrated teams of art directors, copywriters and other creative disciplines with a diverse set of skills, abilities and experience.  Specific responsibilities in this area include interviewing potential candidates, helping train new employees; actively mentoring creative teams and leading the performance review process.

     

    As a discipline lead, you're expected to effectively partner with the other discipline leads (account, program management, technology, etc) to foster an environment of teamwork and collaboration on their accounts and within the agency overall. Establish and maintain positive relationships with partner agency creative teams.

     

    In addition, you'll  also play a strong leadership role in new business development and in identifying opportunities to grow existing businesses organically. He or she will take responsibility for representing and communicating Wunderman’s creative and business vision, company philosophy, methodology and capabilities to current and potential clients, the industry and to the general public.

     

    Responsibilities

    In addition to fulfilling the duties and responsibilities below in the areas of Creative Leadership, Team Management/Development, and Account and Project Services Delivery (not limited to the following), this GCD role is expected to lead one of our largest “anchor” accounts in NY. This account is high-visibility, requiring a dynamic leader who is able to forge strong partnerships with our clients, and push them to bolder creative territories. Our client has a large appetite for market-changing, award-winning work and expects their creative agencies to rise to that challenge. The right person for this role will relish that challenge, and have the track record to back it up.

     

    Creative Leadership

     

    • Ultimately accountable for the quality, strategy and integrity of all creative deliverables
    • Lead the overall creative vision and development process on account(s)
    • Represent Wunderman as a creative leader to our clients, demonstrating an intimate understanding of their business, and how, through creativity, we can help them to achieve business success
    • Push the creative envelope, continually raising the bar on the quality of Wunderman’s creative and delivering successful business solutions for our clients
    • Partner with creative leaders and teams in other countries to solve creative challenges that involve multiple markets, and which demonstrate our ability to deliver ideas that are relevant across different audiences and cultures
    • Act as a champion for client-stated creative best-practices, helping to evangelize these practices and push our work to exceed these standards
    • Keep Wunderman’s creative “on the map” (recognition via awards, events, media, industry buzz, publishing articles, etc); infuse a true creative experience in our culture  
    • Monitor trends in the digital, marketing, design and advertising industries to stay current and position Wunderman for success as an industry leader
    • Improve accountability across creative teams through management and process improvement
    • Ensure that the creative team understands and delivers what is needed on the projects, and In some cases this will mean "no more" than what is needed or "no less."

     

    Team Management/Development

     

    • Train, manage, mentor and coach a diverse group of creative professionals with varying skill levels
    • Organize creative team with appropriate structures, teams, experience levels, diversity of skills, etc. Plan, assign, schedule and direct work.
    • Assess talent and help to continuously ensure that the creative team has the right composition to push creative boundaries and exceed client expectations around the work
    • Interview potential candidates and provide feedback to the ECD and HR
    • Monitor team performance and complete scheduled performance reviews 
    • Address team complaints and help resolve personnel problems
    • Help build morale and create a positive work environment

     

    Account and Project Services Delivery

     

    • Provide creative leadership in client and agency partners relationships
    • Partner with account and project management leaders to identify creative objectives and strategies; provide input into creative briefs
    • Participate in project estimation and resource allocation processes
    • Manage creative staff across projects, maximizing efficiency, quality of work, and profitability
    • Meet internal and external deadlines and be proactive in communications
    • Ensure appropriate cross discipline interaction, communication, integration and collaboration to share learnings and further best practices

    Other

     

    • Collaborate with the Senior Management and Account leadership team to help identify growth opportunities to expand our existing client relationships
    • Support the new business teams in winning new accounts by participating in the pitch process as needed
    • Actively engage in increasing our industry profile through public speaking, judging, teaching, or other industry activities
    • Provide process suggestions and solutions for the Creative department

    Qualifications

    • Bachelor’s degree or higher in a creative discipline is required
    • 12+ yrs of professional experience, including a minimum of six years as a senior level professional in at least two of the following areas: advertising, interactive advertising, direct mail, website development, multimedia, promotions, mobile or social marketing
    • Creativity, latitude, flexibility, and tenacity
    • Ability to lead and critique creative in both copy and design disciplines
    • Ability to inspire and motivate teams to reach creative excellence and performance goals
    • Strong client-facing experience and presentation skills
    • Excellent oral and written communication skills
    • Ability to manage and complete multiple tasks and projects within deadlines
    • Superior attention to detail
    • Ability to budget and estimate project hours accurately
    • Exceptional problem-solving skills
    • Must be willing to travel for client calls as needed

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.
    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015
    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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