• VP, Marketing Technology

    Requisition ID
    2018-5549
    # of Openings
    1
    Job Locations
    US-IL-Chicago
    Category
    Technology
    Employment Duration
    Regular Full-Time
  • Overview

    At Wunderman, we are creatively driven and data inspired— it’s what sets us apart from other agencies.  We are seeking a VP, Marketing Technology to join the Performance Media leadership team  in Memphis, TN and drive marketing technology solutions for Wunderman’s roster of industry-leading clients.  As the owner of marketing technology, you serve as the chief architect for digital technology solutions, remain current on digital innovation trends, and execute on data-driven initiatives for direct-to-consumer marketing.

    Responsibilities

    ESSENTIAL JOB DUTIES

    • Understand clients’ marketing and communication needs and apply creative technology solutions that enable improved results
    • Serve as the technical lead for client engagements and designs/defines how to best leverage Wunderman’s multi-channel marketing technology solutions and other internal capabilities
    • Deliver technical requirements and solutions in the following areas of expertise: Audience Segmentation, DMP, DSP, Social Media, Content, DAM, CRM and Identity platforms. Connect these platforms with databases and other media technology by leveraging API integration knowledge
    • Drive internal process and technical innovation, which will require the creation of documents, presentations, architecture diagrams, process flows, data model diagrams, and solution design documents
    • Support business development efforts by providing digital technology-related insights and analysis
    • Lead multiple projects/work streams within a program, and identify additional business opportunities
    • Stay up-to-date on a rapidly evolving marketing and advertising technology landscapes
    • Evaluate and implement Google’s set of services including: Big Query, Tensors, Google Analytics 360, Attribution 360, Google Cloud Platform, DoubleClick
    • Support implementation and ongoing management of Adobe Marketing Cloud products: Experience Manager, Target, Analytics, Audience Manager

     

    RESPONSIBILITIES

    • Lead the overall strategic direction of the marketing technology team that architects, builds and implements technology solutions to support digital service lines and client needs
    • Serve as chief technology solution architect for marketing technology needs
    • Accountable for the successful day-to-day operations the marketing technology team
    • Grow service line revenue through increased technology offerings
    • Develop new marketing technology products to solve client gaps
    • Manage, mentor, and train a team of developers and marketing technologists to foster an environment of professional development and growth
    • Attract and retain marketing technology talent
    • Own and manage marketing technology SaaS solutions and vendor relationships – ION,  Adobe Experience Manager, SilverPop, DialogTech, Salesforce, Google, etc.
    • Support business development efforts as necessary. This includes conceptual design, sizing and pricing, proposal development, proof-of-concept development, and supporting sales presentations
    • Participate in project meetings as the technology lead, and serve as the first-line of escalation for operations issues and delivery challenges
    • Meet with external clients to review account performance, resolve delievery issues and plan future phases of work.
    • Communicate effectively with upper management on engagement activities and overall health of the engagement

     

    Qualifications

    -          Bachelor’s degree in Marketing, Computer Science, Information Systems or a related field

    -          7+ years experience with technology consulting  or digital marketing leadership

    -          7+ years of development, digital media and/or SaaS marketing automation leadership focused on data integration and media/reporting solutions

    -          Must be able to get deep in the details to understand what the information is saying while also maintaining focus on the big picture in order to make strategic recommendations

    -          Strong leader with the ability to mentor across a matrix organization

    -          Self-starter and pro-active, requiring minimal supervision

    -          Strong oral and written communication skills

    -          Experience with digital innovation tools (web analytics, personalization, media activation)

     

    ABOUT US

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers. 
    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015

    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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