• Marketing Analyst

    Requisition ID
    2018-5442
    # of Openings
    1
    Job Locations
    US-CA-Irvine
    Category
    Data and Analytics
    Employment Duration
    Regular Full-Time
  • Overview

    Responsible for developing the analytics of client marketing programs and to support the marketing planning process through reporting and analysis of client data. Generate program insights to promote a continuous learning and improvement cycle.

    Responsibilities


    • Provide analytics on client relationship marketing and integrated marketing programs to help determine whether business objectives have been met including metrics to gauge program effectiveness and profitability.

    • Use customers’ raw data and analytical tools such as SQL, Excel and PowerPoint to help them better understand their customer base

    • Make data-based recommendations to improve customers’ bottom line

    • Develop and build a variety of reports for the client, primarily using Excel, but also with other software packages as directed

    • Manage and resolve the key data issues involving quality, consistency of data for analytical purposes

    • Support other analytical needs in an ad-hoc environment as well as standard reporting

    • Identifying and accessing all the data available, whether client or 3rd party, to gain the best knowledge to make decisions, often in real-time

    • Prepare written analysis and findings

    • May include other duties as assigned

    Qualifications


    • Quantitative background: Bachelors degree in Marketing, Statistics, Business Administration or related field preferred – Master’s degree a plus

    • Three to four years of experience interpreting data and providing relevant reporting formats

    • Microsoft Excel expertise, able to perform higher level operations using macros, pivot tables, formulas, etc.

    • Experience with database querying software (SQL) and knowledge of visualization techniques for data analysis and presentation is desirable, as is experience with supportive tools (Tableau, Domo, etc.).

    • Strong analytical skills essential, understanding of statistics and modeling a plus.

    • Must have good written and verbal communications skills.

    • Must be a strong self-starter.

    • Must be able to balance multiple projects and meet quick deadlines in a fast paced environment.


    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers. 
    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015


    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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