The Digital Art Director is responsible for the conception, design, and execution of fresh, innovative visual materials for client projects that are on-brand and on-strategy.
The Digital Art Director works closely with copywriters and other creative team members to conceptualize and develop integrated solutions for advertising, direct mail, email, web sites and landing pages, online advertising units, video, animations and other marketing channels. The Digital Art Director is responsible for developing, extending and maintaining the design equities of a brand across these channels, and then preparing the final files for printing or technical implementation.
The Digital Art Director must possess keen conceptual and design skills and assist the Senior Art Director in improving the technical and creative performance of staff within his group.
Specific responsibilities include but are not limited to the following: