• Analyst

    Requisition ID
    2018-5170
    # of Openings
    2
    Job Locations
    US-NY-New York
    Category
    Data and Analytics
  • Overview

    Do you want to use Analytics to help companies better understand their customers?

    Companies understand all about their sales by store, region, product, department and season. In today’s environment, this is not enough. An understanding of their customers is essential. At Wunderman, we help companies understand their customer’s shopping patterns – How often do they shop? What channels do they use? What do they buy together? What are their trip drivers? How valuable is a Direct Mail contact compared to an email? How do they use the web and interact with social media?  Wunderman puts its expertise to work to answer these important questions for or customers.

     

    We are seeking a dynamic Analyst to support the execution of performance-driven strategies for some of our fastest-growing clients. This is an exciting opportunity to contribute to the powerful solutions we deliver across the full spectrum of data, creative, technology, and marketing services, in order to help our clients maximize their business growth through our integrated services offering.

    Responsibilities

    • Help drive the targeting and campaign measurement for consumer digital marketing programs.
    • Develop integrated reporting dashboards and insight-driven campaign and program reports, interfacing with media partners to consolidate measurement reporting across all digital channels.
    • Support the execution of learning agendas and experimentation programs, to include test design and implementation
    • Assist in the development of data-driven audience segmentation and targeting strategies
    • Develop integrated reporting dashboards and insight-driven campaign and program reports

    Qualifications

    Skills you’ll need:

    • An intensely curious nature and a strong inclination for diagnostic problem solving 
    • A strong service/client orientation
    • Advanced proficiency in MS Excel (e.g., pivot tables, charts and graphs, macros, formulas and functions (e.g., INDEX/MATCH; LOOKUPS; Goal Seek; Data Tables). VBA experience a plus
    • An understanding of the marketing analytics discipline, including processes, best practices, tools and techniques
    • Familiarity with one or more common digital analytics platforms and technologies, including: 
    • Marketing Cloud and Web Analytics tools like Adobe Analytics, Google Analytics 
    • Business Intelligence and Data Visualization tools such Tableau and Datorama
    • Ad Server platforms like DoubleClick and Sizmek
    • Attribution methodologies like Multi-Touch (MTA)
    • Experience in digital marketing test design and implementation, or familiarity with widely recognized methods and approaches
    • Excellent verbal and written communication skills—especially with presenting
    • Excellent time management and project management skills 

    Experience you’ll need:

    • BA/BS degree required; MBA a plus
    • up to 2 years of experience in digital marketing analytics and database marketing
    • Digital analytics (Adobe, Google Analytics,  DoubleClick, etc.), digital tag management
    • Digital analytics experience with Adobe suite is helpful
    • Data visualization dash boards
    • Experience with social analytics is a plus (Simply Measured, Unmetrics, Netbase and Brandwatch)
    • Experience with cross-channel media reporting is a plus
    • A/B and multivariate testing
    • SAS and/or SQL a plus

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers. 

    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015

     

    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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