• Paid Digital Media Lead

    Requisition ID
    2018-5120
    # of Openings
    3
    Job Locations
    US-TN-Memphis | US-DC-Washington, DC | US-TX-Austin
    Category
    Media
    Employment Duration
    Regular Full-Time
  • Overview

    The goal of every Wunderman campaign is to inspire people to take action. We’re different from other agencies because key to everything we do is proving that our strategies make a difference. We’re more than a good idea machine — we want to show clients that great strategies backed by data and executed correctly across channels have bottom-line impacts.


     


    To help us succeed, Wunderman is seeking a lead for our Digital Media Team. The Media Lead will be responsible for the over-arching media strategy, budgeting, execution, performance and growth of key accounts within the Digital Performance Media segment of Wunderman.


     


    This job is preferred to be based in Memphis, TN where the Digital Performance Media office resides, but could also be located in DC or Austin offices.    

    Responsibilities


    • Strategize campaign development, and then manage results through performance analysis and optimization efforts

    • Advise clients on their digital needs and the best strategic paid media approaches

    • Develop and present Media Strategy Briefs based on market research, digital media best practices, and input from media buyers and strategists

    • Audit team deliverables at quality checkpoints prior to execution and coach team members as needed

    • Make recommendations for internal team processes so that the workflow of the team is efficient, streamlined, and ensured to produce quality outputs

    • Ensure media team resources are aligned and meeting deliverables

    • Identify opportunities for new media channels and tactics to meet client goals and grow revenue

    • Approve media content/results for client presentations, communications and meetings

    • Educate the media department (and supporting departments) on best practices, as well as new or upcoming tactics, across all digital media channels

    • Collaborate across departments – from creative to content to SEO – to ensure strategic alignment in media recommendations

    • Provide leadership to current media team members to help them grow and advance their media expertise and overall value to the media team

    • Support new business pitches from a paid media perspective

    Qualifications

    This is not an entry-level job; we are looking for someone ready to lead paid media strategy for a large client and grow an internal team of media team members.



    • Minimum 3 years of work experience in a hands-on paid digital media role

    • Minimum 2 years of experience leading strategy for a client and leading an internal team for execution

    • Deep understanding of the power of data and how to harness it for accessible insights

    • Experience developing media strategies for clients on behalf of an agency

    • Must have superior presentation skills: preparation and persuasion and the ability to simplify complex concepts

    • Expert familiarity with paid digital tactics, and reliable digital UX instincts.

    • Strong grasp of tools, formats and platforms including: AdWords, Bing, TradeDesk, Doubleclick Campaign Manager, DoubleClick Bid Manager, HTML5, Facebook Business Manager, Video Ads, Programmatic Creative vs. Dynamic Creative Optimization, Google Merchant Center, etc.

    • Pharma experience a plus


    ABOUT US


    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers. 


    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015


     


    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity


     

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