• Manager, Digital Analytics

    Requisition ID
    2018-5019
    # of Openings
    1
    Job Locations
    US-TX-Dallas
    Category
    Data and Analytics
    Employment Duration
    Regular Full-Time
  • Overview

    Wunderman Data Management helps our clients realize the vision of data as a strategic business asset and a transformative marketing agent. Our data strategy, analytics, consumer engagement and consulting services support clients so they can achieve optimized marketing performance. We make data actionable, with data-driven insights that inform and inspire the creative process for highly relevant and productive consumer experiences.

    Responsibilities

    • The successful candidate will work on a daily basis with digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes.
    • They will need to be detail-oriented and have a strong technical and working knowledge of digital analytics technologies, and a high aptitude toward working with data visualization technologies and data schema.
    • They should be able to demonstrate the capacity to deliver meaningful customer insights and have experience preparing and producing analytics reports on a weekly, bi-weekly and monthly basis.
    • They will be an expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
    • The candidate will be able to lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and mobile applications. This includes having a working knowledge of JavaScript and tag manager methodologies.
    • They will be able to provide tag implementation requirements to product managers and technical teams, ensuring best practices are followed. The communication produced will be digestible across teams of different technical capabilities.

    Qualifications

     

    • 3-8 years developing marketing performance measurement using digital analytics tools such as Adobe Analytics, IBM Digital Analytics and Google Analytics
    • Demonstrated ability with dashboard and scorecard design and development including KPI and reporting frame refinement
    • Ability to analyze and report interactive consumer metrics, translating information into actionable recommendations
    • Experience with tag management solutions (Tealium, Ensighten, Google Tag Manager, etc.)
    • Working knowledge of JavaScript associated with digital analytics platforms
    • BA/BS degree in marketing, statistics, mathematics, economics or other quantitative discipline. Master’s degree a plus
    • Self-starter requiring minimal supervision
    • Experience with site testing and personalization tools a plus and knowledge of HTML and CSS languages
    • Experience with Google Adwords or Google DFP a plus
    • Experience with advanced Excel or SQL a plus

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 9,000 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.