• Direct Response Strategist

    Requisition ID
    2018-5017
    # of Openings
    1
    Job Locations
    US-MO-St. Louis
    Category
    Strategy and Planning
  • Overview

    The Strategist is responsible for the development of direct response media strategies for Wunderman Health clients. The Strategist analyzes past and current performance and drives strategies that combine the art and science of direct response media channels to ensure optimal performance. This individual must be analytical, and prepared to flex and adapt strategies based on budgets, goals and media performance.

    Responsibilities

    • Develops campaign media plans and builds upon current client strategies within the Direct Response arena to meet/exceed objectives
    • Develops strong internal trusting relationships
    • Provides recommendations for the data strategy
    • Manages internal expectations
    • Ensures CMS compliance
    • Management of Channel Set-Up
      • Develops seminar strategies
      • Manages the Event and Sales Market set-up
      • Determines and requests TFN and URL tracking codes
      • Approves DP forms
      • Approves CRFs
      • Reviews Proofs
    • Provides campaign performance reporting and analysis to clients

    Qualifications

    • Understanding of the direct channel and its impact on driving results
    • Healthcare marketing experience a plus
    • Excellent communication skills
    • Strong relationship management, organizational and project management skills
    • Ability to work effectively with a variety of internal teams and business groups
    • Bachelors degree required in marketing, healthcare or related field
    • Approximately 10+ years of related industry experience, preferably Omni channel healthcare marketing
    • Demonstrated track record of client relationship development and service
    • Proven experience working cross-functionally within an organization
    • Strong interpersonal communication skills

     

    Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.
    * The Forrester Wave™, Customer Insights Services Providers, Q4 2015
    Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.