Senior Analyst

Requisition ID
2018-4655
# of Openings
1
Job Locations
US-TX-Dallas
Category
Data and Analytics

Overview

Wunderman Data Management  

Wunderman believes in the power of the individual. Around the world, we combine creativity and data to drive results for our clients. We excel in CRM, advertising, loyalty, social media, content and promotions. Together we are 1,300 data gurus, 2,200 creatives and 3,500 business minds, with a global footprint via 170 offices in 60 countries. Goldman Sachs, Microsoft, Citibank, Coca-Cola, Ford, Pfizer, Adidas, United Airlines and leading regional brands are among our clients. Wunderman is part of WPP, LLC. Learn more at www.wunderman.com

 

Do you want to use Analytics to help companies better understand their customers?

Companies understand all about their sales by store, region, product, department and season. In today’s environment, this is not enough. An understanding of their customers is essential. At Wunderman, we help companies understand their customer’s shopping patterns – How often do they shop? What channels do they use? What do they buy together? What are their trip drivers? How valuable is a Direct Mail contact compared to an email? How do they use the web and interact with social media?  Wunderman puts its expertise to work to answer these important questions for our customers.

 

 

Responsibilities

What you’ll be doing as a Senior Analyst…

  • Perform and manage extensive and highly sophisticated analysis of client data using multivariate statistical techniques to build predictive models of consumer behavior and business profitability. 
  • Establish project plans, including scope definition, timelines, and deliverables. Consult with clients and internal account teams on analytical issues, such as predictive modeling, segmentation, experimental design, LTV, and program evaluation. 
  • Develop and build a variety of reports for the client, using SAS, SQL, Excel, and other software packages. 
  • Analyze and interpret large transactional data sets to make informed recommendations, identify opportunities, and solve business problems. 
  • Provide written and verbal output on reports and presentations. 
  • Manage and resolve key data issues regarding quality and consistency of data for analytical purposes.

Qualifications

What skills we’re looking for…

  • Bachelor’s degree in Marketing, Analytics, Statistics, or related quantitative field plus two (2) years of experience as Marketing Analyst or related occupation.
  • Prior using SAS including SAS Enterprise Guide to manipulate data.
  • Working with database and reporting data marts using SQL.
  • Analyzing data using Excel including programming elements such as Macros and pivot tables; Creating customer focused decks in PowerPoint.
  • Generating specific analytic deliverables such as customer segmentation, KPI analysis, customer flow analysis, email and direct mail campaign execution and measurements; and analyzing effectiveness of campaigns to optimize contact strategies and reduce client costs.
  • Work experience of statistical and modeling techniques.

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