• Manager, Marketing Analytics

    Requisition ID
    2018-4654
    # of Openings
    1
    Job Locations
    US-TX-Dallas
    Category
    Data and Analytics
  • Overview

    Do you want to use Analytics to help companies better understand their customers?

    Companies understand all about their sales by store, region, product, department and season. In today’s environment, this is not enough. An understanding of their customers is essential. At Wunderman, we help companies understand their customer’s shopping patterns – How often do they shop? What channels do they use? What do they buy together? What are their trip drivers? How valuable is a Direct Mail contact compared to an email? How do they use the web and interact with social media?  Wunderman puts its expertise to work to answer these important questions for or customers.

    Responsibilities

    What you’ll be doing…

    • Use customers’ raw data and analytical tools such as SAS, SQL, Excel and PowerPoint to help them better understand their customer base
    • Make data-based recommendations to improve customers’ bottom line
    • Manage expectations of both internal and external personnel
    • Manage significant client interaction
    • Mentor junior analysts
    • Serve as project lead on one or more engagements
    • Consult with clients and internal account teams on analytical issues, such as predictive modeling, segmentation, experimental design, LTV, and program evaluation
    • Clearly articulate project goals and objectives to technical and non-technical audiences
    • Manage an analytical project team
    • Lead strategic and/or other non-analytics projects as part of a Wunderman Data Management’s integrated solution
    • Analyze every step from reading in the data received from the customer, rolling it up, analyzing the results, preparing the PowerPoint deck and presenting it to the customer
    • This is not the job where you are given a set list of tasks to do, but rather you must be able to go where the data tells you to go

    Qualifications

    What skills we’re looking for…

    • Bachelor’s degree in Marketing, Analytics, Statistics or a related field – Master’s degree a plus
    •  Significant Experience with SAS, SQL, or any other analysis or database software
    • Four plus years of database marketing and analytics experience using data management and analytical methods
    • Demonstrated knowledge of multivariate statistical and modeling techniques
    • Experience with dealing directly with clients and managing expectations and presenting results
    • Must be able to get shoulder deep in the details to understand what the information is saying but yet keep your head above water in order to see the big picture and make strategic recommendations
    • Must be an independent thinker
    • Demonstrated ability to take abstract business issues as articulated by a client and translate these to an analytic solution that will resolve the issues for the clients.
    • Demonstrated knowledge of multivariate statistical and modeling techniques
    • Experience with SAS
    • Strong oral and written communication skills
    • Strong presentation skills
    • Must be willing to work in the Richardson, TX office

     

    What people do well on our team?

    • SMART – Well rounded, with emotional intelligence and clear SME areas
    • ENGAGED – Small business owner mentality
    • CURIOUS – Always learning and questioning what he/she can do more
    • FUN – Good attitude under stress and pressure, pleasant to work with 
    • TEAM PLAYER – Recognizes others, helps when possible, looks to contribute to a broader goal

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