Director, Strategy & Analytics

US-NY-New York
Requisition ID
2017-4329
# of Openings
1
Category
Data and Analytics

Overview

 

 

Wunderman Data Management  

 

Wunderman believes in the power of the individual. Around the world, we combine creativity and data to drive results for our clients. We excel in CRM, advertising, loyalty, social media, content and promotions. Together we are 1,300 data gurus, 2,200 creatives and 3,500 business minds, with a global footprint via 170 offices in 60 countries. Goldman Sachs, Microsoft, Citibank, Coca-Cola, Ford, Pfizer, Adidas, United Airlines and leading regional brands are among our clients.

Wunderman is part of WPP, LLC. Learn more at www.wunderman.com

Responsibilities

Do you want to use Analytics to help companies better understand their customers?

 

Companies understand all about their sales by store, region, product, department and season. In today’s environment, this is not enough. An understanding of their customers is essential. At Wunderman, we help companies understand their customer’s shopping patterns – How often do they shop? What channels do they use? What do they buy together? What are their trip drivers? How valuable is a Direct Mail contact compared to an email? How do they use the web and interact with social media?  Wunderman puts its expertise to work to answer these important questions for our customers.

 

What you’ll be doing as Director, Analytics…

 

  • Lead day-to-day analytic client relationship and manage project profitability
  • Provide integrated marketing analytic and measurement solutions for clients
  • Develop, execute and manage analytic roadmap for cross channel optimization and measurement, including web and social media
  • Collaborate with clients to develop clear business and measurement objectives
  • Apply quantitative methods such as predictive modeling, segmentation and testing methodologies to analyze and interpret information to drive business results
  • Ensure that the quality and timeliness of analytic deliverables meet client expectations
  • Develop and present client insights, recommendations at senior audiences
  • Provide direction to Analysts and Senior Analysts on all aspects of client deliverables
  • Foster working relationships within/across share capability teams working in a highly collaborative environment

 

Qualifications

What skills we’re looking for… 

 

  • 8+ years prior agency or consulting experience in one of the following industries, Travel, Hospitality, Insurance, Healthcare, CPG, Retail.
  • BA/BS and MBA or Masters degree in marketing, statistics, mathematics, economics or other quantitative discipline
  • Experience managing and coordinating multiple projects across client and internal teams working in a fast-paced environment.
  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI analysis
  • Experience with SAS, SQL, web analytic tools, Excel, and Word, PowerPoint

 

What people do well on our team?

 

  • SMART – Well rounded, with emotional intelligence and clear SME areas
  • ENGAGED – Small business owner mentality
  • CURIOUS – Always learning and questioning what he/she can do more
  • FUN – Good attitude under stress and pressure, pleasant to work with
  • TEAM PLAYER – Recognizes others, helps when possible, looks to contribute to a broader goal

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