Associate Director, Insights & Innovation

US-DC-Washington, DC
Requisition ID
2017-4323
# of Openings
1
Category
Strategy and Planning

Overview

Supports and identifies Strategy & Insights processes related to client projects and business growth through market planning and key research.

Responsibilities

Strategy and Insights
-Analyzes client competitive positioning, messaging, KOL perspectives and overall communications
-Collaborates with Account Management teams to develop project schedules and manage project tasks (e.g., project milestones, interim deliverables, presentations and other important aspects of Strategy & Insights processes)
-Communicates specific strategic objectives to clients and manages budgets and timeframes across strategic projects
-Contributes to client strategic initiatives (e.g., CRM infrastructure development, organizational alignment, feasibility assessments and other projects that arise from client engagements)
-Leads the development of cross-departmental strategy processing with Marketing Analytics, Media, Interactive, Creative and Teleservices -Additional duties may be assigned Research
-Identifies research resources and drives collection of inputs into the strategic analysis process
-Supports the Strategy & Insights department with research techniques and clearly articulates business benefits, rationale and intended use of research findings -Communicates quantitative and qualitative research with the Strategy & Insights team and across the agency -Consolidates research findings into:

*insightful personas to drive clear targeting
*a concise brief to guide creative development
*an over-arching strategy plan to support major marketing initiatives

-Creates touch-point maps and other visual techniques commonly used to depict how different elements of a full-scale marketing program interact
-Identifies appropriate external research suppliers to ensure research projects achieve objectives within time frame and budget
-Enhances agency relationships with a core group of research suppliers Client Relations
-Works with Account Management teams to maintain and grow client relationships
-Works with Account Management teams on sell-ins for new project ideas to client and utilizes additional agency and network resources -Works with Account Management teams to manage client expectations

 

Qualifications

Requirements

• Bachelor’s degree plus seven years’ or more experience in marketing strategy or planning in the direct marketing field  
• Marketing expertise in one or more industry categories: pharmaceuticals, health care, retail/services, high-tech, financial services
• Proven experience with different channels (e.g., B2B or Broad Consumer programs)
• Advanced knowledge of online research techniques
• Advanced competencies in Microsoft Office and Internet environments
• Ability to scope projects accurately, prioritize time well and juggle multiple projects effectively
• Ability to communicate coherently and sensitively with clients, vendors and staff members
• Excellent writing, verbal, presentation and consensus-building skills
• Intuitive and analytical approach to problem solving
• Ability to organize people, projects and information
• Ability to offer proactive solutions and ensure successful progression without guidance
• Ability to mentor and provide leadership across departments in a team and matrix environment
• Ability to exhibit client service approach with results-driven performance

 

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