WUNDERMAN is a WPP network agency with offices around the globe. We believe that successful marketing isn't just about a brilliant campaign. It's about building relevant, long-term relationships between a brand and customer. In turn, these relationships build trust and drive loyalty. We're proud to admit that our company is nothing. A complete waste of office space. Thousands of square feet of prime real estate, filled with little more than expensive computers, eco-friendly light bulbs, and ergonomic work stations. We're zip. Zilch. Diddly-squat. Bupkis. That is, of course, without our people. See, our fancy Macs would be worthless without talented creatives to abuse them properly. Our snazzy lighting is nowhere near as illuminating as an insight from one of our brilliant strategists. And no office chair will ever support you the way our account managers can. So come on. Get to know us a little. After all, we don't just work at WUNDERMAN. We are WUNDERMAN. If you are looking forthe right opportunity with a great company, great people, doing great work, check us out at www.wunderman.com! .
This role, in the WUNDERMAN DC Insights & Innovation department, is part account planner and part tactical strategist providing both actionable insights and insightful action. As a Freelance Digital Strategist, you will work with Client Services, Creative, and Marketing Intelligence to provide the insights needed to understand the customer experience as it exists and how it could or should be transformed. You will also have strategic and tactical planning skills to take those insights and transform them into not only big ideas that get the Creative juices flowing, but also actionable plans that can ensure execution.
Understanding of Clients business and marketing goals
Understand and educate team about customer needs, goals, and journey
Craft messaging and positioning
Develop and present client integrated strategic recommendations & tactical plans
Develop content for client workshops creative ideation, customer experience mapping, tactical planning Competitive and Best Practice Analysis Marketplace and general digital trends
Help with new business pitches when needed Author POVs and white papers on various topics
Bachelor’s Degree, plus 2-5 years of related agency experience
Experience with marketing, branding, & advertising
Specific understanding of direct and relationship marketing and all related disciplines
Excellent writing, verbal, presentation, communication and consensus-building skills•Intuitive and analytical approach to problem solving
Ability to organize people, projects, and information.
Ability to thrive in a team environment and motivate teams.