Reporting to the VP, Creative Director on a daily basis, the purpose of this position is to strategically develop and build creative concepts across multiple vehicles for Wunderman’s extensive roster of clients.
Along with the assigned Sr. Art Director, meets with the VP, Creative Director and the Account Services team to discuss and clarify the direction of creative development against the creative strategy and client brief;
Develop strategically relevant creative solutions based on the information gathered from all documents including the creative brief, team members, and the Creative Director;
Write copy which includes a complete selling message without extraneous embellishments;
Use innovative and dynamic interactive copy with vivid language and examples appropriate to the client’s needs;
Present concepts to the VP, Creative Director to ensure all creative meets the client’s needs and Wunderman’s creative standards;
Presents copy/concepts to the account team and client for discussion and approval, ensuring all details are included in the copy at presentation;
Collaborate fully with the assigned Sr. Art Director and all members of the Creative, Account and Production team;
Apprise the VP, Creative Director of progress as warranted;
Regularly attends briefs, product group meetings, status meetings, production meetings, and presentations where appropriate;
Proofread file prep material for detail and accuracy; and
Other duties as assigned.
Strives to find unique and compelling ideas.
Excellent communication skills, both written and oral.
Ability to work in a fast-paced environment with little supervision.
Excellent time management and organizational skills.
Flexibility to work within the realities of the advertising industry.
Action and detail-oriented skills.
Strong problem solving skills and is solutions oriented.
Ability to work independently, but report into a team.
Education and/or Experience
Degree or diploma in a related discipline.
Minimum of 4 years experience as a Copywriter or equivalent combination of education and work-related experience.
Experience working in an integrated agency with work spanning across diverse mediums (digital, OOH, broadcast, print)