Manager, Marketing Intelligence

US-DC-Washington, DC
Requisition ID
2017-4262
# of Openings
1
Category
Data and Analytics

Overview

wundermanAbout Wunderman

We help our clients realize the vision of data as a strategic business asset and a transformative marketing agent. Our data strategy and management, analytics, consumer engagement and consulting services support clients so they can achieve optimized marketing performance. We make data actionable, with data-driven insights that inform and inspire the creative process for highly relevant and personalized consumer experiences.

 

The Manager, Marketing Intelligence will play a leading role in developing Wunderman’s strategic analytics capabilities. S/He will lead data strategy and marketing analytics to influence acquisition, conversion and loyalty programs for our clients.

Responsibilities

  • Develops and manages marketing data and analytical resources, tools and capabilities across assigned agency accounts and within discipline areas of specialty.
  • Develops cross-channel marketing analytical techniques and tools into marketable products that fulfill current and future client needs.
  • Performs data mining and statistical analysis of cross-channel client data to produce insights that drive data-driven marketing campaigns. Translate the data into meaningful strategic and tactical recommendations based on these analyses.
  • Serves as an internal and external evangelist for data-driven marketing.
  • Leverages agency network data assets (click-stream data, search data, consumer shopper data, consumer demographics and lifestyle data) to develop cutting-edge data solutions.
  • Performs and oversees marketing campaign analytics and optimization. Produce campaign dashboards and results analysis.
  • Collaborates with department to determine staffing needs to ensure appropriate coverage to meet client needs.
  • Supervises, manages, and mentors direct reports.
  • Closely oversees the work of specific team-dedicated analysts to ensure current client needs for measurement and analysis are met and to identify opportunities to deepen or expand client relationships.
  • Represent the Marketing Intelligence discipline in new business activities, including capabilities presentations, pitch proposals, and development of case studies.
  • Develops clear, articulate and persuasive presentations, POV documents, and strategic and operational recommendations.
  • Provides data management support and consulting in support of ‘ad hoc’ client projects as needed.
  • Develops testing plans to evaluate client campaigns as needed.
  • Evaluates the optimal contact pattern with target markets relative to timing, method and communication strategy.
  • Provides marketing profiles of target segments based on demographic, psychographic, geographic, and lifestyle characteristics accessed through internal and external data sources.
  • Evaluates and develops partnerships with data resources.
  • Prepares cost estimates and project budgets for client and non-client related projects as assigned.

Qualifications

  • Bachelor’s degree in related field required, Master’s degree preferred.
  • Five years or more experience in marketing analytics.
  • At least two years of supervisory experience.
  • Excellent oral and written communication skills.
  • Proficiency with statistical analysis tools and web analytics tools.
  • Proficiency with MS Office, especially Excel.
  • Familiarity with data visualization tools and techniques.
  • Attention to detail.
  • Sample work may be requested.

 

 

 

Wunderman is an equal opportunity employer M/F/D/V. We are proud of our diversity!

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