Global Client Lead

US-NY-New York
Requisition ID
2017-4235
# of Openings
1
Category
Account Management/Client Services

Overview

 

Title:                                                Global Client Lead

Reports directly to:                      NY President

Location:                                         New York, NY, USA

 

SUMMARY:

The Global United Airlines [UA] Client Lead is the most senior agency lead and client contact for UA, one of Wunderman’s top 10 global clients. It is a significant horizontal WPP account that includes WPP agencies: Wunderman, MEC, Landor, Kantar, Millward Brown and the Wunderman MSC in Buenos Aires [BA]. The Global Client Lead will be charged with setting the vision, direction and strategy globally for how WPP-Wunderman-led solutions will enable UA to achieve its brand and business, as well as customer satisfaction and revenue goals. He/She will marshal the appropriate Wunderman teams, bringing all of our data, creative, technology and marketing  and production services acumen to bear on behalf of the client. He/she will also partner and integrate seamlessly with mcgarrybowen, the general advertising agency on behalf of the client.   

 

The Global UA Client Lead works closely with WPP agency functional leads, and will have the ultimate responsibility for revenue, growth and delivery of services for UA clients primarily in NA but also in China and the UK – with other global needs and expansion opportunities. They will also work closely and facilitate collaboration across WPP sister agencies that share UA business.   

 

The ideal candidate must have top-notch, proven client and team leadership capabilities and a steady hand -- this is Midwestern client with Midwestern values and sensibilities. They also must be a thought-leader, understanding UA current business landscape with an eye toward how UA will continue to maximize its revenue and brand reputation to meet customer expectations and shareholder needs both now and in the future.

 

This is an exciting time to partner with UA, as they reposition themselves to achieve and re-establish themselves as the premier global carrier. The company's purpose is uniting people, connecting the world this inspires its 80,000 employees around the world, their shareholders and partners, business travelers, families and the communities the operate all around the world.

 

Wunderman has been fortunate to work with UA these past 4 years and has seen the total WPP revenue grow significantly and the account’s performance continues to be strong if not dynamic in 2017/18. Wunderman is also in the midst of a resurgence under the leadership of Global CEO, Mark Read, with positive business momentum and the deepening of our unique position within the marketplace.

Responsibilities

KEY RESPONSIBILITIES:

  • “Owner” of the UA relationship; the proverbial "buck stops here" for agency and client management
  • Overall P&L responsibility for the business, including account revenue and profit, growth and delivery globally
  • Engage with the UA CMO and its senior clients to deliver key Wunderman-WPP resources to meet (and build upon) client needs across all corporate business groups
  • Serve as a strategic advisor to Wunderman and WPP on all things UA
  • Act as the "big picture" thinker and proactive idea generator for the UA business bringing innovation to the business and presenting new and game-changing opportunities to the client
  • Actively involve senior Wunderman executives in the relationship; providing regular briefings and inclusion in significant client strategic and creative mileposts
  • Build, lead and manage a business development “hunter” function partnering closely with WPP Team UA for Wunderman and for other WPP agencies involved in UA as appropriate
  • Responsible for the quality of the groups creative and intellectual output – ensuring that clients investments and activities made map to their objectives
  • Leverage and optimize the Wunderman MSC asset in Buenos Aires – as they not only play a critical role in the WPP operation, but also are valued by the client as a significant part of their organization
  • Engage with Wunderman colleagues across all regions currently servicing the UA relationship, evangelizing best practices, recommending appropriate investments, and ensuring that Wunderman delivers at the highest level of client service and professionalism

 

REQUIRED SKILLS:

  • Proven success in global client management at the most senior level within a matrixed agency environment
  • Global technology marketing leadership account experience
  • Dynamic leadership, management and team building skills
  • Airline/service industry thought leader/strategic thinker/practice builder
  • Customer relationship management, digital and direct marketing experience
  • Ability to motivate and mentor  
  • Outstanding presence and charisma
  • Hands-on client and agency team leader, engaged and involved in client work
  • Strong client facing skills – effective and persuasive with both internal and external clients
  • Able to work across WPP agencies, networks and non-WPP agencies globally and in a matrix of direct and indirect reporting relationships to deliver and meet client needs
  • Excellent communicator; able to interact at the Board level
  • Strong written, oral and project management skills with a consulting experience
  • A self-starter who is capable of operating across lines of business
  • Commercial and cultural fluency across global markets

Qualifications

PREFERRED QUALIFICATIONS:

  • A senior agency executive with a minimum of 15+ years’ of professional experience in digital, direct and data marketing, advertising and related disciplines
  • Airline industry knowledge attractive. Experience travel & hospitality, hotels service-related industries preferred
  • Strong working knowledge of RM, CRM, Direct, Digital, Loyalty marketing, as well as all relevant BTL marketing activities
  • “Best Practice” knowledge in email, website, online advertising, collateral, retail, targeted media, customer experience, customer service and support
  • Understanding of Marketing Automation, platforms and technologies, as well as content marketing, social and mobile marketing
  • BA/BS degree required; MBA a plus

 

 

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers. 
* The Forrester Wave™, Customer Insights Services Providers, Q4 2015

Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

 

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