Senior Analyst

US-NY-New York
Requisition ID
2017-3969
# of Openings
1
Category
Data and Analytics

Overview

Do you want to use Analytics to help companies better understand their customers?

Companies understand all about their sales by store, region, product, department and season. In today’s environment, this is not enough. An understanding of their customers is essential. At Wunderman, we help companies understand their customer’s shopping patterns – How often do they shop? What channels do they use? What do they buy together? What are their trip drivers? How valuable is a Direct Mail contact compared to an email? How do they use the web and interact with social media?  Wunderman puts its expertise to work to answer these important questions for or customers.

Responsibilities

  • Helping drive the targeting and campaign measurement for consumer digital marketing programs.
  • Developing tagging instructions for website development and campaign tracking codes for digital media assets
  • Developing and publishing integrated reporting dashboards, including interfacing with media partners to consolidate measurement reporting across all digital channels.
  • Providing test design and implementation.  Including A/B and multivariate testing
  • Ability to develop data driven targeted and segmented contact strategies
  • Proficient in digital analytics, including web analytics with tools like Adobe Analytics, Google Analytics and Webtrends
  • Experienced in digital test design and implementation with current digital targeting tools (Adobe, Webtrends, X+1, etc.)
  • Develop integrated reporting dashboards using data visualization tools like Spotfire, Crystal Xcelcius, Tableau
  • Provide digital asset tagging instructions for website development and digital adverting content
  • Understanding of the analytics discipline: including process, best practices, tools and techniques
  • Solid presentation and client facing skills
  • Excellent project management and implementation skills
  • Service/client oriented
  • Excellent verbal and written communication skills
  • Versed in a range of industries, pharmaceutical and/or healthcare experience a plus 

Qualifications

  • BA/BS degree required; MBA a plus
  • 2+ years of experience in digital marketing analytics and database marketing
  • Digital analytics (Adobe, Google Analytics, Webtrends, DoubleClick, Atlas, etc.), digital tag management
  • Digital analytics experience with Adobe/Ominture suite is helpful
  • Data visualization dash boards
  • Social media analytics
  • A/B and multivariate testing
  • SAS and/or SQL a plus

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers. 


* The Forrester Wave™, Customer Insights Services Providers, Q4 2015

Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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