CRM & Loyalty Marketing Strategist

CA-Toronto
Requisition ID
2017-3947
# of Openings
1
Category
Strategy and Planning

Overview

Our rapidly growing Toronto office is currently looking for a savvy CRM & Loyalty Marketing Strategist to join our team.  You will be part of a strategy & analytics team working across the agency and with clients to deliver plans designed to achieve results.  You are a self-starter with significant agency experience specifically in CRM strategy & loyalty marketing roles. You love big challenges and working for amazing well known client brands and thrive in a challenging, accountable busy multi-project environment. If that’s you, we’d love to hear from you.

Responsibilities

You will join a small cross-discipline team of planners, digital strategists and data analysts. As a resident CRM and Loyalty expert, your skills will contribute into the strategy team’s overall thinking and you will be relied upon to focus on driving, delivering and selling communication strategies to clients and internally to the broader agency teams.

You have proven experience and knowledge across the following areas:

  • Working with customer segmentations, personas, user journeys
  • Working with existing client loyalty marketing (rewards based) programs and constructs
  • Ideally, you have experience in evolving or re-imagining client loyalty marketing programs and constructs
  • Multi-cell CRM communication planning across acquisition, retention, winback, x-sell/up-sell, rewards collection, rewards redemption, best customer marketing
  • B2C (B2B experience is also an asset)
  • Multi-channel: email marketing, SMS marketing, targeted social media marketing, targeted advertising, website engagement, mobile engagement
  • Multi-variate testing strategies
  • Measurement planning, working with data & analytics teams
  • Familiarity working within and without marketing automation tools (Marketo, Adobe) and ESP’s (Exact Target, Adobe)

Qualifications

 

  • You are passionate about personalized marketing and its role amidst technology, creativity and media and, while you are a strategist, you love translating your work to help broader teams design innovative digital experiences that deepen relationships between people and brands.
  • You are a digital native or non-native who adopted digital as your centrepoint. Direct mail/marketing represents a very small and declining portion of what we do.
  • You have a knack for CRM/Loyalty innovation and are constantly pushing to understand what’s next and have well-founded points on view on this subject.
  • You can readily apply quantitative and qualitative inputs and insights into your work and meetings with clients and agency colleagues.
  • You know how to collaborate with data analysts to devise performance-based measurement frameworks. Response and conversion benchmarks, by channel, are second nature and you are very comfortable conducting and defending projection analyses against the campaigns your strategies inform.
  • You have exceptional verbal and written communications skills in English- you know how to take your thinking and compose it into well written PowerPoint/KeyNote documents. With your agency experience you understand and are skilled at re-imagining your documents for different internal/client audiences based on their role and technical experience levels. You are also able to synthesize your concepts into other documents, including agency briefs.
  • You are comfortable with ambiguity and have the confidence to lead discussions and presentations. You are a persuasive seller, very comfortable in front of an audience know how to hold an audience’s attention.
  • You bring a minimum of 7 years of experience in a CRM & Loyalty Marketing strategy capacity.
  • You hold a university degree in, ideally, in a marketing communication or quantitative sciences discipline. A post-graduate degree is preferred.

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