VP / Account Director

US-DC-Washington, DC
Requisition ID
2017-3941
# of Openings
1
Category
Account Management/Client Services

Overview

  • Represent the agency’s interests to the client. Act as a representative for the customer’s interests. Deliver the power of the agency’s entire disciplinary expertise to the client, in order to provide solutions to the client’s needs – both stated and unstated. Challenge conventions. Inspire, surprise and delight.
  • Represent the client’s interests to the agency. Act as in-house product manager for the product/brand, with solid understanding of its attributes and market environment. Challenge the entire team to deliver our best work, as defined by the strategy, market opportunity and target’s needs.

Responsibilities

Client Relations

  • Maintains and grows client relationships on a senior level, building organic growth beyond existing engagement.
  • Partners with client to grow their business through new ideas, utilizing additional agency and network resources.
  • Assists client in defining and articulating strategic and tactical programs.
  • Actively solicits client feedback regarding agency performance, with strategic partners and leaders within the team.
  • Manages efforts among departments to ensure a seamless presentation to the client.
  • Serves as a primary agency representative to current and prospective clients.
  • Mediates internal and client issues as appropriate.

 

Strategy and Planning

  • Leads client in development of strategic objectives and plans, as well as tactical plans.
  • Responsible for delivering plan and scope of work to client, representing agency’s POV on staffing needs to achieve SOW.
  • Actively and regularly provides clients with insights and proactive recommendations, by defining problems and/or uncovering opportunities.
  • Ensures major agency deliverables meet client’s strategy and are cohesive with client goals and objectives.
  • Works with internal teams to develop learning agendas and other tactics that allow us to synthesize program results, reserach findings, segmentation data and competitive activity to understand impact of our work and identify marketing opportunities.
  • Maintains overall knowledge in all agency disciplines, particularly in how they can be leveraged to help meet client objectives and strategies.
  • Supervises, mentors and trains junior CS team members reporting to them, identifying performance improvement area and recommending training and development opportunities (e.g., E-Learning courses) in an effort to develop staff expertise.

 

Project Management

  • Supervises and leads development and execution of account plans and ensures that the team stays within the approved plan.
  • Plans and prioritizes account team work and assists in delegating responsibilities in conjunction with strategic partners and leaders within the team.
  • Partners with other disciplines to hone agency workflow as necessary to meet challenges unique to the business.
  • Ensures quality control by reviewing critical agency products, including: creative work, financial analyses, key communications, key schedules, creative strategies, and strategic decks.

 

Financial Management

  • Collaborates with project management to prepare annual client budget and to ensure budgets and forecasts are updated as needed.
  • Demonstrates agency value and gains client buy-in of budgets / staff plans across all disciplines.
  • Works actively with other leaders and departments toward building organic growth of current clients.
  • Exemplifies fiscal responsibility by adhering to agency and client expense management and staffing policies and procedures.

Qualifications

  • Bachelor’s degree.
  • Minimum of ten years of related advertising/marketing experience (either client or agency), or equivalent combination of education and experience required.
  • Five or more years of supervising and mentoring staff.
  • Proven track record in relationship marketing practice and building/retaining client business.
  • Competency in Microsoft Office, Internet environments and industry-standard software programs.
  • Experience in leveraging relationship marketing strategies and techniques to develop multi-channel programs to deliver against client objectives.
  • Superior communication skills, including but not limited to: writing long and short formats; presenting projects and thought leadership; and listening to clients and working associates.
  • Ability to illustrate strong presentation skills and high level of comfort in front of clients.
  • Ability to offer proactive solutions and ensure successful progression without guidance.
  • Ability to provide leadership across departments in a team and matrix environment.
  • Ability to meet high standards for quality and accuracy, as well as assist a team in achieving the same.
  • Solid reasoning and problem-solving skills.
  • Ability to exhibit client service approach with results-driven performance.

 

Wunderman DC is an equal opportunity employer M/F/D/V. We are proud of our diversity.

 

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