Business Development Director

Requisition ID
# of Openings
Job Locations
New Business and Growth


As a Business Development Director, you will have the responsibility to establish a rich and well-qualified pipeline of potential new clients. Primary focus will be on Solo, Club and Continuity, offers including Financial and Insurance. You will solicit, principally via telephone, potential customers to join the I-Behavior Co-operative database and utilize all Wunderman Data Products' services that fit your client’s needs. You should understand each customer’s company mission, campaign strategy and all channel marketing objectives. This role reports to the VP of Business Development and can be located remotely.


  • Close assigned quota each month
  • Expectation for consistent daily outreach to customers in the form of cold calls and emails
  • Maintain an accurate pipeline report in CRM at all times
  • Transition all closed business in a seamless and timely manner to the iB Data Coop team
  • Must have a positive attitude, work collaboratively in team environment, be assertive, and aspire to be the best
  • Understand each customer’s marketing objectives, campaign strategy and other co-op participation
  • Identify, develop, and lead strategic efforts to sign large publishers and political marketers
  • Provide strategic insight, thought leadership and innovation to potential new clients
  • Prepare weekly pipeline reports for distribution and join weekly pipe review team calls 
  • Travel required to meet expectations of position
  • Attend a minimum of 4 conferences a year


  • Bachelor’s degree and/or 5 years experience in business development role with a direct marketing organization
  • Experience in Solo, Club and Continuity, Financial or Insurance field a plus
  • Experience and proven performance in direct marketing 
  • Proven track record of meeting or exceeding sales targets
  • Prefer backgrounds on client side or serving clients in related industries: solo, continuity, publishing, not for profit, catalog, retail, and e-commerce
  • A hands-on, self-directed individual with strong interpersonal skills that thrives in an entrepreneurial environment
  • Ability to take direction, manage tasks, and make good decisions with minimal supervision
  • Have excellent communication, presentation and listening skills 
  • Strong problem solving and analytical skills
  • Be flexible and resourceful


Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit and follow us @Wunderman.


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