Marketing Analyst

US-CA-Irvine
Requisition ID
2017-3773
# of Openings
1
Category
Data and Analytics

Overview

With a growing portfolio of top-tier clients, Wunderman specializes in designing consumer-centric strategies focused on combining creative with data to build valuable relationships between consumers and brands.

 

We are seeking a dynamic Marketing Analyst who will be responsible for developing the analytics of client marketing programs and to support the marketing planning process through reporting and analysis of client data, while generating program insights to promote a continuous learning and improvement cycle.

Responsibilities

  • Provide analytics on client relationship marketing and integrated marketing programs to help determine whether business objectives have been met including metrics to gauge program effectiveness and profitability.
  • Use customers’ raw data and analytical tools such as SQL, Excel and PowerPoint to help them better understand their customer base
  • Make data-based recommendations to improve customers’ bottom line
  • Develop and build a variety of reports for the client, primarily using Excel, but also with other software packages as directed
  • Manage and resolve the key data issues involving quality, consistency of data for analytical purposes
  • Support other analytical needs in an ad-hoc environment as well as standard reporting
  • Identifying and accessing all the data available, whether client or 3rd party, to gain the best knowledge to make decisions, often in real-time
  • Prepare written analysis and findings
  • May include other duties as assigned

Qualifications

 

What experience you’ll need

  • BA/BS degree in Marketing, Statistics, Business Administration or a related field preferred; MBA a plus
  • 3 - 4 years of experience interpreting data and providing relevant reporting formats 
  • Microsoft Excel expertise, able to perform higher level operations using macros, pivot tables, formulas, etc.
  • Experience with database querying software (SQL) and knowledge of visualization techniques for data analysis and presentation is desirable, as is experience with supportive tools (Tableau, Domo, etc.).
  • Strong analytical skills essential, understanding of statistics and modeling a plus.
  • Must have good written and verbal communications skills.
  • Must be a strong self-starter.
  • Must be able to balance multiple projects and meet quick deadlines in a fast paced environment.

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands.  In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Stay updated with Wunderman!

Coming Soon!!