Digital Marketing Consultant

US-TX-Dallas
Requisition ID
2017-3741
# of Openings
1
Category
Technology

Overview

 

 

This is a position within the Marketing Operations department of the Database Marketing Services business unit of Wunderman. This individual works as part of a team of consultants that support clients’ marketing activities.

Responsibilities

  • Work with clients and Wunderman personnel to understand client’s marketing strategy
  • Own the campaign solutions by fully understanding the database and client business to ensure that the proposed solutions not only “get the campaigns out the door” but support the bigger picture
  • Utilize Oracle Responsys to upload audience data, segment audience, load in HTML, and execute email campaigns on behalf of client
  • Ability to take client PSD’s and convert to responsive, execution ready HTML for email
  • Understand campaign and reporting best practices, and recommend these practices to clients and Wunderman personnel when appropriate
  • QA other team member’s emails
  • May provide oversight and mentoring to other Marketing Operations Consultants

Qualifications

  • Strong understanding of marketing concepts and/or industry experience in the health insurance or transportation / airline vertical market
  • Strong problem-solving skills and proven ability to work independently with clients
  • Strong communication skills, both verbal and written English
  • Ability to translate technical concepts to business users and to take business requirements and translate them into technical requirements
  • Proactive communicator
  • Service oriented
  • Ability to multi-task and be self-motivated
  • Ability to build and maintain team relationships across geographic areas (client and various Wunderman offices)
  • Good interpersonal skills
  • Well organized and adept at prioritizing work
  • Consulting experience a plus

Minimum Technical Skills:

  • Minimum 2 years’ experience with Oracle Responsys email execution
  • Some experience with Email on Acid / Litmus or other email testing tools
  • Ability to read/write responsive HTML and CSS for email content
  • Fundamental understanding of basic database concepts
  • Prior experience in marketing database solutions; experience in direct marketing a plus
  • Detail-oriented, especially as it relates to data
  • Solid working foundation in Microsoft Word and Excel

Other:

  • Experience with multi-channel and digital marketing deployment (i.e., email, search, landing pages, SMS, APIs)
  • Solid understanding of email execution best practices and deliverability
  • Experience with IBM Silverpop.

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.

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