Global Client Lead - Marketing Automation

US-WA-Seattle
Requisition ID
2017-3379
# of Openings
1
Category
Account Management/Client Services

Overview

Join Wunderman Production, the world's largest Marketing Services group and help our clients transform the way marketing's delivered to their organizations. The depth and breadth of our capabilities and the scale of our organization provides an unparalleled opportunity to grow and advance. 

 

We are searching for a seasoned, senior strategic lead and marketing technology leader with experience with marketing technology platforms (Marketo, Spinklr, Events, Adobe Cloud, Oracle Marketing Cloud, etc.) who's passionate about leading a team that's ideating and executing best in class digital marketing campaigns and programs. As lead of the team, you will be responsible for helping clients maximize the utilization of these platforms in providing services to marketers across the globe.   This is a newly created role in the organization.

 

As the Global Client Lead; Marketing Automation & Activation (MAA), you'll be the strategic lead a team of professionals in Seattle and across the globe helping our clients utilize marketing automation platforms delivering complex nurture programs across 100+ countries and servicing 1000's of marketers worldwide

 

This individual is both a strong team leader and a consultative client lead. The Wunderman Production Lead MAA is a strategic role to our clients and is responsible for leading the Modern Marketing Services team including gathering requirements; architecting services solutions in both an onshore and offshore services model.

 

The ideal candidate possesses a proven track record as a Strategic lead delivering marketing & technology consultative services for fortune 100 clients delivering the highest levels of client satisfaction; has experience with large agencies; global clients; and can communicate effectively with key stake holders/decision makers. 

 

To be successful in this position, you must be a natural leader, have a can-do attitude and the willingness to tackle hard problems in innovative ways. You're excited by the prospect of leading a team, working for the top ranked network in the world with a client roster of the best-known brands in the world.   

 

This is a critical role in the operation of Wunderman Production and an amazing opportunity to join a company in the forefront of one of the fastest growing industries. This position reports directly the CEO of Wunderman Production and is in our Seattle office.

Responsibilities

The ideal candidate possesses a proven track record as a senior strategic services lead, successfully working with fortune 100 clients delivering the highest levels of client satisfaction.  This individual should have experience with marketing automation deployments, digital production in a marketing agency environment; global clients; managing large accounts and be able to communicate effectively with key stake holders/decision makers. 

 

The Global Client Lead will be responsible for manage Wunderman Production’s relationship with CLIENT and lead a team to develop, sell and deliver tailored Production solutions.  The Global Client Lead holds the most senior Client relationships within the CLIENT in North America and will assume financial responsibility for WP’s Global CLIENT account.  Working in conjunction with key production and functional staff around the world, the incumbent will identify opportunities, prioritize efforts and deliver a full range of production services across all media, especially digital/emerging media.

 

Key responsibilities include:

  • Provide strategic thought leadership to Clients in the areas of Modern Marketing, Marketing Automation, Global deployments
  • Overall responsibility for the delivery of services to CLIENT
  • Be the escalation point for our clients in resolving issues while successfully mapping the client organization and creating a plan for building multi-tier relationships
  • Work with clients to establish operational and performance goals; monitor performance to ensure we are meeting client KPI’s.
  • Develop resource plans to ensure appropriate resources are in place (communicate to key stakeholders when issues arise or project needs change).
  • Work with clients to enable the overarching digital campaigns and programs to be delivered successfully on a global basis
  • Lead high-level senior meetings with CLIENT executive teams around the globe
  • Lead strategy development, implementation and service delivery across all regions.
  • Manage implementation and identify and manage project risks to ensure on time delivery
  • Guide customer through solution deployment while managing multiple client team members and leading and mentoring team members
  • Coordinate with other agency resources for projects that incorporate additional services such as content/design, digital strategy, social media marketing, or data services
  • Establish scalable team organization structure, team skills development plans, while providing solid coaching and mentoring developing existing talent.  
  • Identify opportunities and initiatives for Client and develop a process that continually captures opportunities for new offerings from WP
  • Ultimate responsibility for financial results for the Global CLIENT Account
  • Contract negotiations and governance with procurement and agency management teams.
  • Managing performance and quality of all services delivered by global and regional teams.
  • Agency and client reporting on key performance indicators, including finance.
  • Provide Marketing Automation thought leadership and execution excellence
  • Work with client teams to globally deploy best-practice marketing automation programs within the Marketo platform
  • Work with clients to enable the overarching digital campaigns and programs to be delivered successfully on a global basis

 

Required skills

  • Passionate, inspirational and results driven leadership skills combined with an ability to mentor, nurture and guide a team of marketing services and campaign execution professionals
  • Strong, confident and focused strategic client management skills, communication skills, business acumen, and ability to understand clients’ unique and ever more complex business challenges, and marketing’s role in solving those challenges
  • Ability to collaborate across talented and diverse cross functional teams, including: brand teams other agency partners, technology delivery teams, campaign operations and campaign production….with the unified goal of delivering complex client solutions
  • An expertise of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
  • Expertise of marketing operations, processes, business requirements, and overall project management
  • Expertise of data platforms and technologies such as Marketo; Adobe Campaign/Neolane, IBM/Unica, SalesForce Marketing Cloud, Hubspot and Eloqua.
  • Proven success in global client management at the most senior levels;
  • Global technology marketing leadership account experience;
  • Hands-on client and agency team leader, engaged and involved in client work;
  • Strong client facing skills – effective and persuasive with both internal and external clients;
  • Able to work across WPP agencies, networks and non-WPP agencies globally and in a matrix of direct and indirect reporting relationships to deliver and meet client needs.
  • A self-starter who is capable of operating across lines of business
  • Commercial and cultural fluency across global markets

Qualifications

  • Minimum of 12-15+ years’ of professional experience in digital, direct and data marketing, offshore production, advertising and related disciplines;
  • Technology industry experience, both consumer and commercial (B2B);
  • Strong working knowledge of RM, CRM, Direct, Digital, Digital Production; Offshore Services
  • “Best Practice” knowledge in email, website, online advertising, collateral, retail, merchandising, events and sponsorships, and general knowledge of ATL advertising and media practices.
  • Understanding of Marketing Automation, platforms and technologies, as well as content marketing, social and mobile marketing.
  • BA/BS degree required; MBA a plus

 

About Wunderman Production:

A new breed of marketing services company, Wunderman Production employs over 1,500 digital and marketing automation professionals in 5 engagement and 10 production hubs around the world.

Our mission is to help marketers significantly reduce their production costs and improve their campaign effectiveness.

 

Our dedicated global delivery team streamlines processes, reduces time to market, improves consistency, and ensures local relevance. Wunderman Production hubs offer the full spectrum of digital production services on a wide variety of platforms.

 

Wunderman Production is part of Wunderman, a creatively driven, data-inspired, global digital agency of 7,000 data scientists, creatives and executives in 60 countries committed to inspiring action and sparking innovation. In a world where clients struggle to derive value from the mass of data they collect, Wunderman identifies powerful cultural insights to build campaigns that deliver measurable business results. Wunderman is part of WPP (NASDAQ: WPPGY).

 

 

 

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