Senior Reporting Analyst

US-TN-Memphis
Requisition ID
2017-3357
# of Openings
1
Category
Data and Analytics

Overview

Wunderman is looking for a talented and exceptional Senior Reporting Analyst to deliver value by leveraging the multitude of data available across our partnership with the US Navy.

 

The Senior Analyst will focus on reporting and analysis through the sales funnel, with a secondary emphasis on advanced analysis of survey results. You will work with lead generation and conversion data across various marketing channels, as well as survey and qualitative data, sourced both from the Navy and from other partners, so you will need to show a keen willingness to learn about new data and systems.

All reporting will be done using BusinessObjects 4.x and all data analysis will be done using SQL, and the suitable candidate will have knowledge of various tools within BusinessObjects Enterprise Suite to build reports and set up best practices within that reporting environment. We are looking for an individual with pro-active communication, a positive attitude and a willingness to learn about our clients’ businesses. By effectively applying customer analysis and insight processes across the various data sources, our target candidate sees this as an opportunity to hone their existing skills while gaining consultative experience by analyzing large transactional data sets and creating concise and actionable insights.

 

Responsibilities

  • Use clients’ raw marketing data and business intelligence tools such as SQL, BusinessObjects 4.x, SAS, Excel and PowerPoint to help them better understand their lead generation and conversion efforts
  • Make data-based recommendations to improve/optimize marketing channels and clients’ lead generation goals
  • Develop and build a variety of reports for internal and external clients, primarily using BusinessObjects 4.x and Excel, but also with other software packages as directed
  • Develop, catalog and maintain BusinessObjects Universes to support various reporting initiatives
  • Build, validate and develop reporting tables as needed within the SQL reporting environment to build and optimize report performance
  • Work together with the Navy and internal account teams on data, reporting and analytical issues, such as data tracking, report validation, segmentation, customer profile development and marketing ROI
  • Develop and provide written and verbal output on reports and presentations
  • Manage and resolve key data issues involving quality, consistency and thoroughness of data for reporting and analytical purposes
  • Contribute at every step from reading in the data received from the customer, rolling it up, analyzing the results, preparing the PowerPoint deck and presenting

 

Qualifications

  • Bachelor’s degree in Marketing, Analytics or a related field
  • 4+ years’ experience with BusinessObjects, SQL, or any other reporting or database software
  • 4+ years of database marketing, business intelligence and analytics experience using data management and reporting best practices
  • Must be able to get deep in the details to understand what the information is saying but yet see the big picture and make strategic recommendations
  • Self-starter and pro-active requiring minimal supervision
  • Strong oral and written communication skills
  • Experience working with BO Central Management Console and administration is a plus
  • Experience with digital analytics tools (Google Analytics, Adobe Analytics, Test & Target) a plus

 

 

 

 

  • SMART – Well rounded, with emotional intelligence and clear SME areas
  • ENGAGED – Small business owner mentality
  • CURIOUS – Always learning and questioning what he/she can do more
  • FUN – Good attitude under stress and pressure, pleasant to work with
  • TEAM PLAYER – Recognizes others, helps when possible, looks to contribute to a broader goal

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