Digital Business Analyst

US-TN-Memphis
Requisition ID
2017-3216
# of Openings
1
Category
Media

Overview

The goal of every Wunderman campaign is to inspire people to take action. We’re different from other agencies because key to everything we do is proving that our strategies make a difference. We’re more than a good idea machine — we want to show clients that great strategies backed by data and executed correctly across channels have bottom-line impacts.

We do this by starting every project, every idea, and every brainstorm with Collision – an intentional collaboration across teams to inform creative strategies that speak to users. From there we execute, test and optimize.

To help us succeed, Wunderman Memphis is seeking Digital Business Analysts to join our growing team. Wunderman BAs turn our clever strategies into executable plans by working with project leads to define and document the important details that the team needs to take action.

Responsibilities

Overall, Wunderman BAs should constantly look for ways to streamline, automate and consolidate project documentation and processes. They are question askers, planners, big-picture thinkers, detail-oriented, process motivated, and know how to clearly communicate.

  • Proactively gather project requirements by translating big ideas into actionable details
  • Manage / maintain requirements throughout both internal and client feedback rounds
  • Constantly assess the details against the original strategy to ensure alignment
  • Lead meetings with the project team to review requirements as the project transitions from phase to phase
  • Detail user flows that show the team how a user will move through each campaign channel
  • Document product functionality to show the teams how to set up and build the assets correctly
  • Create one-page snapshots that give the team a clear picture of phases and deliverables across the project lifecycle
  • Collaborate with project leads to turn high-level timelines into detailed timelines for each service line
  • View data, make connections and map those connections
  • Work quickly with the team to help troubleshoot and resolve customer issues
  • Work with project leads to identify individual inputs needed to produce the overall deliverables

Qualifications

  • 2+ years in digital marketing, technical documentation, digital project management, or a role that required deep understanding of technical process
  • Knowledge of standard digital tactics and channel interactions such as paid media, SEO and web creative
  • A proven quick-learner
  • Highly organized / Highly detailed / Excellent time management skills
  • Past experience effectively communicating across teams
  • Experience working in a fast-paced environment with quick turnaround times
  • Ability to manage multiple projects at one time
  • Agency and/or consulting experience a plus
  • Technical or media background/experience a plus

 

ABOUT US

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers. 

 

* The Forrester Wave™, Customer Insights Services Providers, Q4 2015

 

Wunderman is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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