Senior Digital Strategist

Requisition ID
2017-3141
# of Openings
1
Job Locations
US-TN-Memphis
Category
Strategy and Planning

Overview

At Wunderman, we are creatively driven and data inspired— it’s what sets us apart from other agencies. We are seeking savvy digital media experts with vision and focus on results. Our Digital Strategists create paths for each client by evaluating stated goals/objectives and providing performance based solutions for paid, owned and earned media. To do this effectively, Digital Strategists must keep an active pulse on digital trends and tactics to create both short-term and long-term strategies that encourage client retention alongside immediate goal accomplishments.

 

As a Senior Digital Strategist, you will be responsible for collaborating directly with the client and cross-functional teams to set a vision and define a clear strategy for success. 

Responsibilities

  • Acts as the primary day-to-day client contact for digital performance media work
  • Participates in regular client meetings and leads client presentations
  • Educates client on the synergy of paid, owned and earned media
  • Integrates and leads teams across channels to bring strategies to life
  • Is an expert for the client and a go-to resource for all things digital media- Search (Paid/Organic), Display, Remarketing, Social, SEO/Content, User Experience/web design, email marketing, knowledge of web analytics/attribution methodologies
  • Helps client establish goals and objectives and create clever to meet them
  • Maintains an in-depth understanding of client’s overall business and marketing objectives
  • Uses data to inform decisions on strategic direction and plans
  • Recognizes on-going optimizations to achieve bottom line results
  • Analyzes campaign performance (through web analytics and statistical reports) against goals and provides recommendations for change as needed
  • Constantly identifies opportunities and offers strategic solutions to the client
  • Collaborates with the internal Wunderman teams to develop and sell strategies that drive business results

Qualifications

  • History of producing effective digital marketing strategies
  • Strategic thinker that can offer creative solutions and ideas
  • Experience leading cross-functional teams
  • Knowledge of the interaction of paid, owned and earned media
  • Strong presentation and communication skills
  • Ability to translate and communicate data into actionable items
  • Agency or consulting experience a plus
  • Travel 10-15% expected

 

ABOUT US

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.

 

Wunderman Memphis, comprised of the largest team of digital media strategists, planners and optimization professionals, serves as the center of excellence for performance media within the global Wunderman network. We're experts in paid search, display, social and SEO, and recognize the important role mobile plays in each channel. You can follow us on social @WundermanMEM.

 

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