Digital Analyst

US-TX-Dallas
Requisition ID
2016-1108
# of Openings
1
Category
Data and Analytics

Overview

 

What do people do well on our team?

SMART – Well rounded, with emotional intelligence and clear SME areas

ENGAGED – Small business owner mentality

CURIOUS – Always learning and questioning what he/she can do more

FUN – Good attitude under stress and pressure, pleasant to work with

TEAM PLAYER – Recognizes others, helps when possible, and looks to contribute to a broader goal

Responsibilities

 

  • The successful candidate will work on a daily basis with digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes.

  • They will need to be detail-oriented and have a strong technical and working knowledge of digital analytics technologies, and a high aptitude toward working with data visualization technologies and data schema.

  • They should be able to demonstrate the capacity to deliver meaningful customer insights and have experience preparing and producing analytics reports on a weekly, bi-weekly and monthly basis.

  • They will be an expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.

  • The candidate will be able to lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and mobile applications. This includes having a working knowledge of JavaScript and tag manager methodologies.

  • They will be able to provide tag implementation requirements to product managers and technical teams, ensuring best practices are followed. The communication produced will be digestible across teams of different technical capabilities.

Qualifications

 

  • 2-5 years developing marketing performance measurement using digital analytics tools such as Adobe Analytics, IBM Digital Analytics and Google Analytics

  • Demonstrated ability with dashboard and scorecard design and development including KPI and reporting frame refinement

  • Ability to analyze and report interactive consumer metrics, translating information into actionable recommendations

  • Experience with tag management solutions (Tealium, Ensighten, Google Tag Manager, etc.)

  • Working knowledge of JavaScript associated with digital analytics platforms

  • BA/BS degree in marketing, statistics, mathematics, economics or other quantitative discipline.Master’s degree a plus

  • Self-starter requiring minimal supervision

  • Experience with site testing and personalization tools a plus and knowledge of HTML and CSS languages

  • Experience with Google Adwords or Google DFP a plus

  • Experience with advanced Excel or SQL a plus

 

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.  * The Forrester Wave™, Customer Insights Services Providers, Q4 2015

 

Wunderman is an equal opportunity and affirmative action employer. (Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.)

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Stay updated with Wunderman!

Coming Soon!!